'typeface'에 해당되는 글 3

  1. 2011.04.23 Helvetica is everywhere in life
  2. 2011.03.02 Typography and CARP review
  3. 2011.02.26 Typography (Typeface)

Helvetica is everywhere in life

Education | 2011.04.23 21:16 | Posted by 스마트 안전보건

About the film 'Helvetica'

Helvetica is one of fonts or typefaces and is also a documentary movie about typeface 'Helvetica'

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which celebrated its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.



Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. The film was shot in high-definition on location in the United States, England, the Netherlands, Germany, Switzerland, France and Belgium.

Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, and Lars Müller.



Helvetica had its World Premiere at the South by Southwest Film Festival in March 2007. The film subsequently toured film festivals, special events, and art house cinemas worldwide, playing in over 300 cities in 40 countries. It received its television premiere on BBC1 in November 2007, and will be broadcast on PBS as part of the Emmy award-winning series Independent Lens in fall 2008. The film was nominated for a 2008 Independent Spirit Award in the "Truer Than Fiction" category, and was shortlisted for the Design Museum London's "Designs of the Year" Award. An excerpt of the film was included in an exhibition at the Museum of Modern Art in New York.

About typeface

Helvetica was developed by Max Miedinger with Edüard Hoffmann in 1957 for the Haas Type Foundry in Münchenstein, Switzerland. In the late 1950s, the European design world saw a revival of older sans-serif typefaces such as the German face Akzidenz Grotesk. Haas' director Hoffmann commissioned Miedinger, a former employee and freelance designer, to draw an updated sans-serif typeface to add to their line. The result was called Neue Haas Grotesk, but its name was later changed to Helvetica, derived from Helvetia, the Latin name for Switzerland, when Haas' German parent companies Stempel and Linotype began marketing the font internationally in 1961.


Introduced amidst a wave of popularity of Swiss design, and fueled by advertising agencies selling this new design style to their clients, Helvetica quickly appeared in corporate logos, signage for transportation systems, fine art prints, and myriad other uses worldwide. Inclusion of the font in home computer systems such as the Apple Macintosh in 1984 only further cemented its ubiquity.

Some key comments in the movie 'Helvetica'

Typefaces express the mood and the atmosphere.
Helvetica is ubiquitous, we can see it everywhere.
The designer has enormous reponsibilities.
CI of American Airline has not been changed for 40 years.
Don't use more than 3 typefaces.
Helvetica is the modern type and has a great legibility.
After world war II, there is a idealism, Design was the part of that and should be more democratic, social reponsibility
Helvetica emerged in 1957 and there was the need for rationality, where can be applied to all kinds of information
Design should be clear, real, and straightforward.
Helvetica is all about interrelationship of the negative shapes, the figure-ground relationship, shapes between characters and within characters.
Helvetica are letters that live in powerful matrix of surrounding spaces.
Helvetia is the Latin name of Switzerland
Neutral, effective, accessible, transparent, accountable are features of Helvetica.

Some Trailer Clips of Helvetica

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Typography and CARP review

Education | 2011.03.02 09:18 | Posted by 스마트 안전보건

These slides are reviews from typography and CARP lectures.


This visual shows the shape of diamond using typography.


This demonstrates the meanings of tree and apple easily.


This one shows thinking creatively and coming up with an idea.



This uses typefaces, shapes, and how to chunk information in one visual.

Unit3 Typography and CARP review

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Typography (Typeface)

Education | 2011.02.26 20:19 | Posted by 스마트 안전보건

Key terms
Font: A computer-generated typeface for a specific point size.
Typeface: The formal definition of alphabetical and numerical characters that are united by consistent visual properties.
Typography: The art of the letter form; typography involves composing the letter form.
Kerning: The action of increasing or decreasing the horizontal letter spacing between individual characters or letters in a word.
X-height: The height of a typeface's lowercase letters.
Legibility: The ease with which short burst of text can be read.
Readability: The ease with which long passages of text can be read.
Sans serif: A typeface having characters without any small strokes at the end of each line.
Serif: A typeface having characters with small strokes at the end of each line.

6 groups of typeface
  1. Black letter
    1. only for decoration (training certificates, awards etc)
    2. too difficult to read
    3. 스크린샷_2011-02-26_오전_4.03.24.png
  2. Roman
    1. Old style (Garamond, Time New Roman)
      1. widely used in instructional materials
      2. 스크린샷_2011-02-26_오전_4.03.33.png
    2. Modern (Bonodi)
      1. although striking in appearance, still difficult to read
      2. 스크린샷_2011-02-26_오전_4.03.42.png
    3. Transitional (Bombo, Calson, and Centaur)
      1. Very readable
      2. 스크린샷_2011-02-26_오전_4.03.49.png
  3. Square Serif (Century, Clarendon, and Georgia)
    1. widely used in educational materials (often in children books)
    2. highly readable
    3. 스크린샷_2011-02-26_오전_4.03.56.png
  4. Sans Serif (Franklin Gothic, Futura, Helvetica, Trecuchet, Univers, and Verdana)
    1. legible for computer-based instruction or presentation
    2. used as headings
    3.    스크린샷_2011-02-26_오전_4.06.39.png
  5. Script (Brush Script, Lucida Handwriting, and Freestyle)
    1. limited application in instructional materials
    2. frequently in certificates, ornamentation
    3. 스크린샷_2011-02-26_오전_4.06.45.png
  6. Decorative
    1. Symbol (Moonphases, Menagerie Dingbats, Webdings, and Windings)
      1. providing access to a variety of images that can be used for instructional purposes.
      2. 스크린샷_2011-02-26_오전_4.06.52.png
    2. Display (Really Bad Typewriter, Ravie, and Litterbox)
      1. used for titles, headings, and other display purposes
      2. trying to read for anything that is very lengthy
      3. create a mood or act as a metaphor for a topic
      4. 스크린샷_2011-02-26_오전_4.06.59.png


What type is best for instruction?
Classic typefaces
Serif: Baskerville, Bembo, Bodoni, Calson, Centaur, Century, Clarendon, Garamond, Times New Roman
Sans Serif: Franklin Gothic, Futura, Futura Black, Helvetica, Univers

Mixing typefaces examples
Franklin Gothic (Title) + Clarendon (Content)
Helvetica (Title) + Times NEw Roman (Content)
Futura (Title) + Bodoni (Content)
Univers (Title) + Calson (Content)

Legibility: How easy it is to read short bursts of text, such as headlines, bullets, and signs (Sans Serif).
Readability: How easy it is to read a lot of text, or long passages of text (Serif)

Instructional applications of type


Anatomy of typeface


Ascender: The part of a character that rises above its body (The letters 'b, d, f, h, k, l, and t')
Descender: The part of a character that falls below its baseline (The letters 'g, j, p, and y')
Cross stroke: The horizontal stoke that crosses the vertical stroke of a type character.
Caps height: The height of an uppercase letter measured from the baseline.
Ascender height: The height of the tallest part of a letter.
Baseline: The line on which the bases of upper-= and lowercase letters rest, not including descenders.
Bowl: The curved portion of a character that encloses a counter (The letters 'a, b,c, d, e, g, h, m, n, o, p, q')
Leading: The vertical space between lines of text, called line spacing in some computer programs.
For 6 to 9 point text, use leading up to 4 point higher. For example, 6 point text would use leading between 7 and 10 points.
For 10 to 12 point text, use leading up to 5 points higher. For example, 10 point text would use leading between 11 and 15 points.
Serif: The small end strokes on a character (Large bodies of text)
Counter: The enclosed or partially enclosed area of a type character, including the letters a,b,c,d,e,f,g,m,n,o,p, and q.
Readability is thought to increase with wider counters.
X-height: The height of a lowercase letter without ascenders or descenders, including the letters, a,c,e,i,m,n,o,r,s,u,v,w,x)
In terms of instructional impact, letters with larger x-height are considered easier to read.
Kerning: The horizontal space between individual characters or letters in a word.

Rules of thumb
  1. Set leading 1 to 5 points larger than text when text is between 6 and 12 points.
  2. Use your palm as a guide of an acceptable width of 4 to 5 inches.
  3. For slides and transparencies, set type so it is legible 6 feet from the computer screen.
  4. For printed or computer-based training, set type 4 to 5 inches, or approximately the width of your palm.
  5. For printed text and CBI, 12 point size (Recommended), 11 point size (Most popular), 14 point size (Headings)
  6. For projected displays, 6 X 6 rule (no more than 6 lines of text and no more than 6 words in each line)
  7. 6w X 2w (must be legible a maximum of 6 screen widths distance and a minimum of 2 screen widths distance.
  8. Hold your slide at arm's length from your face.

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