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  1. 2011.03.30 Augmented Reality Marketing in car industry
 

Augmented Reality Marketing in car industry

Creativity | 2011.03.30 09:43 | Posted by 스마트 안전보건

What do you think of a motor show? Many cars and racing models in a typical motor show. right?

But can you imagine a motor show without cars? There are hundreds and thousands of people in a motor show, but there is no cars at all.

This kind of situation are happening right now in a motor show, because Augmented Reality can make it possible.

Screen_shot_2011-03-29_at_6.22.21_PM.png

 

Volkswagen, one of the most famous German motor vehicle companies, and an augmented reality solution company, ARWoks, have collaborated to an invisible motor marketing event in a motor show with Augmented Reality.

volkswagen_1.jpg      Screen_shot_2011-03-29_at_6.31.49_PM.png

 

To see what is going on this invisible motor event, all you need is a smart phone, or a tablet.

Basically, there is a marker on a stage and all you have to do is to take your camera on your smart phone or tablet.

Then a car image with augmented information will pop up on your screen. Have a look what is happening.

 

This explains about what kind of company ARWorks is.

'We are a creative development agency preparing Augmented Reality solutions for our clients. Let it be a marker based solution for a hypermarket or package based promotion or a treasure hunt game or simple 3d image design content for an outdoor festival – we are preparing the creative concept, develop the software background and manage the whole event, if necessary. We’re working on international playground – in AR you can be anywhere ☺ – and compete our international competitors with knowledge, creativity and costs.'

 

Click here to see the video     http://vimeo.com/21594949

 

HD - A láthatatlan Golf/The invisible Golf from AR Works on Vimeo

 

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