'advertisement'에 해당되는 글 2

  1. 2011.03.25 Augmented Reality in product marketing
  2. 2010.12.11 The 10 Most Innovative Viral Video Ads of 2010

Augmented Reality in product marketing

Creativity | 2011.03.25 21:51 | Posted by 스마트 안전보건

Augmented Reality is just around us. It is now used for business marketing by companies. Axe, launched a new product recently, are promoting it by using Augmented Reality.


Have a look. This is how it works.

To give some power to his last campaign called Provocation, brand Axe, or rather its counterpart across the Channel Lynx has created a digital device in London's Victoria Station. The idea simply resumed advertising east to land virtually angels alongside boys provocative or not.스크린샷_2011-03-25_오전_6.36.44.png
Ground is placed a sticker asking that Axe falls on to look up. Looking up, he discovers a giant screen projecting his image. Seconds later came the angels of heaven land (actually increased) at his side.

The idea is very simple, does little more than something that the advertisement (apart from the fact of living in a virtual scene) but happens to be technically very efficient.
Augmented reality where you have to leave his cell phone, download an application, place the phone on a marker to see a virtual content onto a screen of 3.5 inches.

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The 10 Most Innovative Viral Video Ads of 2010

Creativity | 2010.12.11 01:06 | Posted by 스마트 안전보건

I like these viral video ads and recommend you to look at.       

Everybody loves viral videos. That’s why they’re “viral.” Ad agencies have been

trying, in their own way, to replicate the success of viral videos to help their

campaigns get exposure and new fans. While some may miss the mark,

there are some truly great and innovative viral video ads out there.

For this year’s top innovative viral video ads, advertisers and ad agencies split

their goodness between web specific videos and great TV ads that did well online.

Regardless of origin, the top 10 videos share several traits worth noting. Every

creator knows his or her audience well and what executions appeal to them most.

The videos are also inclusive in tone, making you feel like you’re a part of the brand’s

message and experience.

1. NSFW. A Hunter Shoots A Bear!

2. Embrace Life

3. Guy Walks Across America

4. Old Spice Responses

5. The Puma Hardchorus

There are 5 more viral video ads available, so enjoy watching it.

6. Google Chrome Speed Tests
7. Swagger Wagon

8. There’s A Soldier In All Of Us

9. Write the Future

10. Master of business card throwing


See more at mashable.com

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