Generating revenue on the Internet
* Online ad (banner ad) - box running across a web page that contains advertisements
* Pop-up ad - a small web page containing an advertisement
* Associate program (affiliate program) - businesses generate commissions or royalties
* Viral marketing - a technique that induces websites or users to pass on a marketing message
* Mass customization - gives customers the opportunity to tailor products or services (Dell computers)
Online business payments include:
* Electronic data interchange (EDI)
* Value-added network (VAN)
* Financial EDI (financial electronic data interchange)
Measuring e-business success
* Most companies measure the traffic on a website as the primary determinant of the website’s success
* However, a large amount of website traffic does not necessarily equate to large sales
* Many organizations with high website traffic have low sales volumes
* Website traffic analysis can include: Cookie, Click-through, Banner ad, Interactivity
Ebusiness benefits include:
* Highly accessible
* Increased customer loyalty
* Improved information content
* Increased convenience
* Increased global reach
* Decreased cost
Ebusiness challenges include:
* Protecting consumers
* Leveraging existing systems
* Increasing liability
* Providing security
* Adhering to taxation rules
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