This posting is to introduce the recent research on Augmented Reality in business marketing, Sales, done by Hidden (Business Communication Consultancy). And this research shows The Power Of Augmented Reality as a Sales Tool.
Its findings are like below:
Likelihood to buy
After viewing the 2D printed display advert, out of 100 parents, 45% would consider buying the toy for a child.
Out of those who viewed the augmented reality experience, 74% of the parents would consider buying the toy for a child.
What we found even more intriguing was the price point at which the parents were prepared to make the purchase.
Attitude to price
Out of those parents that viewed the printed advert, the average price of £5.99 was attributed as the estimated retail value of the product. Of those parents that engaged with the augmented reality experience, they estimated a higher average price of £7.99.
Advertising engagement
For advertisers there were other relevant findings with regard to the depth of engagement with the audience. We calculated that the parents spent an average of 12 seconds actively engaged with the print advert. Those parents using the augmented reality experience did so for an average of 1 minute 23 seconds………….
Research Shows The Power Of Augmented Reality as a Sales Tool:
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