Augmented Reality in product marketing

Augmented Reality is just around us. It is now used for business marketing by companies. Axe, launched a new product recently, are promoting it by using Augmented Reality.

  

Have a look. This is how it works.

To give some power to his last campaign called Provocation, brand Axe, or rather its counterpart across the Channel Lynx has created a digital device in London's Victoria Station. The idea simply resumed advertising east to land virtually angels alongside boys provocative or not.
Ground is placed a sticker asking that Axe falls on to look up. Looking up, he discovers a giant screen projecting his image. Seconds later came the angels of heaven land (actually increased) at his side.

The idea is very simple, does little more than something that the advertisement (apart from the fact of living in a virtual scene) but happens to be technically very efficient.
Augmented reality where you have to leave his cell phone, download an application, place the phone on a marker to see a virtual content onto a screen of 3.5 inches.

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