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  1. 2011.02.17 The results of Global Mobile Awards 2011

The results of Global Mobile Awards 2011

Creativity | 2011.02.17 01:11 | Posted by 스마트 안전보건

App of the Year on the Apple Platform

Rovio/Clickgamer/Chillingo - Angry Birds

Angry BirdsCitation:
“This is the 50 million plus-selling app that catapulted the benchmark for mobile gaming higher than ever, it is innovative too in terms of in-application monetisation.”

App of the Year on the BlackBerry® App World Platform

aResearch In Motion - BlackBerry Messenger

Blackberry MessengerCitation:
“The benchmark for real-time, mobile instant messaging application that offers deep integration with the phone’s address book and media gallery.”

App of the Year on the Android Platform

Google - Google Maps

“This has been one of the most frequently updated applications on the market, and the latest iteration has made it simply one of the best mobile apps out there today”.

App of the Year on the Nokia Platform

Herocraft & InnerActive - Zum Zum

Herocraft & InerActiveCitation:
“Boasting captivating game-play, attractive graphics and simple rules. Ranked the number one game in Ovi Store in 2010, generating over six million game plays per month at its height”

Best Mobile App

Rovio / Clickgamer/Chillingo - Angry Birds

Judges' comments:
Angry BirdsThis is an application that is simple, intuitive, incredibly addictive, and perfect for “snacking” consumption. It has underlined the importance of the applications market, and helped raise the credibility of small independent developers outside the mainstream.

Best Mobile Advertising & Marketing Campaign

Mobilera - Outeractive - Unilever Cornetto Multiplayer Interactive Wall  Projection Mapping Game

Judges' comments:
Mobilera An innovative demonstration of brand promotion - with good customer interaction - accomplished on feature phones, giving it a broad reach. The element of fun adds value and catalyses interest.

Best Mobile Enterprise Product or Solution

Antenna - Antenna Mobility Platform (AMP)

Judges' comments:
AntennaBringing consumer type apps to work for enterprise users and their customers is an important new area of development. This forward thinking capability really enhances the effectiveness of enterprise users and their transactions with customers and suppliers.

Best Mobile Money Product or Solution

Airtel Africa, MasterCard Worldwide and Standard Chartered Bank - Airtel Card

Judges' comments:
Airtel CardProvides a developed-world service to the developing world with great use of existing and readily accessible technologies (such as MasterCard’s network) to open up commerce and banking to the unbanked and underbanked.

Best use of Mobile for Social & Economic Development

Ericsson and Flexenclosure - Ericsson Community Power

Judges' comments:
Ericsson and FlexenclosureGreat use of a transformative technology, to give back to communities and improve their lives at no cost to them, whilst safeguarding the mobile operator’s infrastructure.

Best Mobile Money for the Unbanked Service

Vodafone Group, Safaricom, Vodacom, Vodafone Essar Limited and Roshan Ltd - M-PESA

Judges' comments:
Vodafone Group, Safaricom, Vodacom, Vodafone Essar Limited and Roshan LtdThe success story continues. This solution is enhanced further with the addition of new features and territories. It is winning ground in a way seldom seen in the mobile industry and is a true and sustained success story.

Best Product, Initiative or Service for Underserved Segments

BBC World Service Trust - BBC Janala

Judges' comments:
BBC JanalaA mobile education programme (teaching English) integrated with content online, on TV and in print, focused on those living on less than $2 a day. Lessons are downloadable, or provided on demand (at a quarter of the standard charge). A truly great product.

Best M-Health Innovation

Mobisante Inc - MobiUS

Judges' comments:
Mobisante IncA highly innovative product, which has the potential to make a very real difference in healthcare to many disadvantaged groups. $1 a scan – amazing ability for this solution to reduce the cost of ultrasounds. This product has taken the best of mobile and made it into a life saving device.

Best Mobile Learning Innovation

Urban Planet Mobile and PT Telkomsel - Urban English, Mobile English Learning Initiative

Judges' comments:
Urban Planet MobileA simple, genial yet exciting innovation; based on sound business models to reach the underserved markets.

Best Mobile Innovation for Utilities

EDMI and Sierra Wireless - EDMI EWM100 Advanced GSM/GPRS Modem

Judges' comments:
EDMI and Sierra WirelessA fantastic product concentrating on solving the issues presented to utilities in gathering meter data using wireless technology.

Highly Commended
Logica for Logica Charge Point interactive Management System (CiMS)
This type of solution is essential to the development and customer acceptance of the electric vehicle. A truly innovative solution. This product could well set the agenda for how electric vehicles interact with the electric grid.

Best Mobile Innovation for Automotive & Transport

Nissan Motor, AT&T, NTT DOCOMO, and Telenor Connexion for - ICT Electric Vehicles

Judges' comments:
Nissan Motor, AT&T, NTT DOCOMO, and Telenor ConnexionA truly innovative solution using smartphones for remote control and diagnostics for electric vehicles, allowing drivers to monitor and reduce energy consumption and CO2 emissions. The ability for drivers to compare performance characteristics with other drivers is highly relevant, adding a social dimension to the solution. It sets the standard for others to follow.

Best Embedded Mobile Device (Non-Handsets)

AT&T and VITALITY, Inc - AT&T-connected Vitality GlowCaps

Judges' comments:
AT&T and VITALITY, IncThis is a clever and interesting product that solves a genuine problem – one that can affect anyone, anywhere. Well thought through, the GlowCaps proposition presents a new business model offering global potential for the m-health market.

Green Mobile Award for Best Green Product/Service or Performance

Bharti Infratel - GreenTowers P7 Project

Judges' comments:
Bharti InfratelA great effort, one of the largest green power initiatives for mobile towers anywhere, helping prove the viability of green energy technologies on a large commercial scale.

Best Mobile Device

Apple - iPhone 4

Judges' comments:
iPhoneGreat screen, sharp design, fantastic materials, and phenomenal ecosystem for app developers. In a tight race, the iPhone 4 built on the success of its predecessors to set the pace for smart phones.

Device Manufacturer of the Year


Judges' comments:
HTC This company has built its market presence from nowhere, with fresh branding and marketing and a strong portfolio of devices across many platforms. In particular, it has proven an exceptionally popular and enduring phone manufacturer. With great communication and good customer service, this is a well-deserved award.
Highly Commended
The HTC Desire set the bar for Android phones across much of the world in 2010. Packed with great features, this is an enduring product that has performed consistently well.

Best Mobile Broadband Technology

Ruckus Wireless - Ruckus Mobile Wi-Fi Gateway System

Judges' comments:
Ruckus WirelessA very timely and interesting solution. By focusing and constantly steering transmissions over the best (fastest and cleanest) signal path, the Ruckus Mobile Internet Smart Wi-Fi system is an innovative and truly converged WiFi/mobile system

Best Mobile Technology for Emerging Markets

Orange - Orange solar base station programme

Judges' comments:
OrangeA simple and practical solar power technology which has achieved widespread commercial deployment.

Best Technology Breakthrough

Seven Networks - SEVEN Open Channel

Judges' comments:
SEVEN Open channelA truly urgent and much needed solution that addresses key and critical issues for today's exponentially growing mobile broadband networks.

Best Customer Care & CRM

Airtel Africa and Tango Telecom - Tango Telecom’s ‘Dynamic Pricing Service

Judges' comments:
Airtel TangoIn any region of the world this solution would be a clever one that monetises under-utilised network capacity, manages QoS and delights customers. However, what excited the judges was that solution gives access to mobile services and can deliver life-changing benefits to Africans.

This example clearly shows how Africa is fast shrugging off its reputation as *just* a developing, high-growth telecoms market concerned with supplying basic services, and is rapidly transforming into a market where there is a great deal of innovation and some very clever solutions to both local and global mobile challenges.

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