Presentation of a concept car with Augmented Reality

Creativity | 2011. 5. 14. 02:03 | Posted by 스마트 안전보건

A German Partner Kreativagentur Thomas did  something smart, successful (host and guests were overwhelmingly inspired and happy) and maybe comparable to an event previosuly described. And I also repeat myself: get in touch and let them touch…  So, the acengcy invited their existing and potential partners and customers to experience new technologies live and direct, which are influencing the communication process of manufacturers and brands these days. After a day full of speeches and demos dealing with social media, print to web and of course augmented reality the absolute highlight was the concept car presentation for Molitor Racing Systems GmbH, competitors in the Porsche Mobile1 Supercup and the Porsche Carrera-Cup.

Kreativagentur Thomas designed the complete vehicle beginning with the first drafts and 3D renders to the finished model. At the same time, they prepared the data for several kiosk applications and an iPhone and Android app based on metaio’s Unifeye platform. At the launch event, the interactive prototype concept car was presented on touch screens via Augmented Reality. Attendees of the event could then also configure and adjust the car’s paint scheme and appearance. Please find the application and the handsome metaio racing team below:


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Augmented Reality Floor Plans by MagicPlan

Creativity | 2011. 4. 13. 05:57 | Posted by 스마트 안전보건

Augmented Reality is now used for floor plans of houses for people in real estate field.


Sensopia has released a new app designed to simplify the process of creating floor plans by using augmented reality. MagicPlan allows users to create an interactive floor plan of a house using the camera and gyroscope on an iPhone 4 or fourth-generation iPod touch to map out each room. The user simply stands in one place in the room and uses the camera to capture corners and doorway edges, even through furniture; the app uses this information to calculate the dimensions of the room and generate the floor plan.


The process is repeated in additional rooms throughout the house, creating individual floor plans for each room which can then be connected to each other to form a complete floor plan of the property. The app supports saving multiple floor plans which can be exported to PDF or JPEG or published on the web as interactive floor plans. Addresses can be automatically filled in using the iPhone GPS and several tutorials are included to get the user up and running.


MagicPlan requires an iPhone 4 or fourth-generation iPod touch running iOS 4.2 or later and is available from the App Store as a free download. Non-commercial use is free and includes watermarks on published and exported floor plans; payment is required for commercial use at $4 per PDF/JPEG floor plan or $10 per web floor plan and removes all watermarks.

Step1: Take pictures of the corners of a room with iPhone4.


Step2: MagicPlan does the rest of works to create a floor plan.


No need to measure

No need to draw


No need to program

No need to move furniture


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Augmented Reality in Marketing

Creativity | 2011. 4. 9. 21:00 | Posted by 스마트 안전보건

증강현실이 비즈니스 마케팅 분야에서 활발하게 확장되고 있는 것 같습니다. 저는 개인적으로 증강현실은 Education and Training 분야에 활용하는 것에 관심을 가지고 있는데 역시 돈이 있고 돈이 되는 분야인 Business Marketing 분야에서 활발하게 활용되고 있네요.

1. GoldRun (GR)

GoldRun App은 앱 스토어에서 다운로드 받으시면 됩니다. 기본적으로 다운로드를 받으신 후 골드런을 통해 올라온 광고를 보고 마음에 드시는 광고를 선택

해서 팔로우 (Follow)를 하게 됩니다. 그리고 팔로우한 광고를 보게 되면 종료기간이 있는데 그것을 잘 보시고 해당 위자드의 퀘스트 (Quest)를 잘 읽어봐야 합니다. 그 다음에 해당 퀘스트가 요구하는 대로 돌아다니면서 해당 광고의 사진이 들어간 사진을 촬영 후 공유, 업로드 하여 보상 (Reward)를 받게되는 것입니다.




2. KIA Optima

기아 옵티마 Augmented Reality는 더 간단합니다. 앱스토어를 통해 기아 옵티마 앱을 다운로드 받으신 후 잡지나 TV 광고에서 볼 수 있는 기아 로고를 촬영하시면 바로 옵티마 자동차가 등장해서 여러가지 스펙을 볼 수 있습니다. 먼저 앱 스토어에서 'KIA Optima AR'을 다운로드, 설치 하신 후 실행하셔서 아래의 기아 로고를 촬영해 보면 기아 옵티마 증강현실을 볼 수 있습니다.



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Augmented Reality in product marketing

Creativity | 2011. 3. 25. 21:51 | Posted by 스마트 안전보건

Augmented Reality is just around us. It is now used for business marketing by companies. Axe, launched a new product recently, are promoting it by using Augmented Reality.


Have a look. This is how it works.

To give some power to his last campaign called Provocation, brand Axe, or rather its counterpart across the Channel Lynx has created a digital device in London's Victoria Station. The idea simply resumed advertising east to land virtually angels alongside boys provocative or not.스크린샷_2011-03-25_오전_6.36.44.png
Ground is placed a sticker asking that Axe falls on to look up. Looking up, he discovers a giant screen projecting his image. Seconds later came the angels of heaven land (actually increased) at his side.

The idea is very simple, does little more than something that the advertisement (apart from the fact of living in a virtual scene) but happens to be technically very efficient.
Augmented reality where you have to leave his cell phone, download an application, place the phone on a marker to see a virtual content onto a screen of 3.5 inches.

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Futuristic learning and training with augmented reality

Education | 2011. 3. 18. 21:08 | Posted by 스마트 안전보건

This was my proceedings paper for 2011 SITE conference.


You can download it from here.

And these are the presentation at 2011 SITE conference in Nashville Tennessee.

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TechTrends journal

Education | 2011. 2. 19. 08:08 | Posted by 스마트 안전보건

This is 'TechTrends' journal's paper submission site.

I recently submitted a research paper to TechTrends.

And I am looking forward to hearing from them with a good news.





This is the abstract of my paper 'Futuristic learning and training in Augmented Reality.


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Top 5 iPhone Augmented Reality Games

Creativity | 2010. 12. 30. 17:09 | Posted by 스마트 안전보건

Augmented Realty will be one of the most groundbreaking

technologies 2010/11, the real physical environment must be

combined with the camera with interactive digital data.

Thanks to him several big games for the iPhone in the App

Store has recently undergone. Augmented Reality Games have

been plenty since reached 3G. Here is a list of top 5 best iPhone

augmented reality games.



1. Parallel Kingdom

It is one of the best iPhone augmented reality game.

It is a mobile location-based extraordinarily multiplayer game

that uses your GPS location to you in a effective world instead of

(Google Maps) mounted on top of the real world with features

like a giant mechanism, a virtual assistance to the player leveling

nature, instant messaging with other players, trade conditions

and food and so on.


2. Sky victory

It is also one of the best iPhone augmented reality game.

It shows your physical environment in a tedious battleground.

Your iPhone is a true virtual reality show – it is a window into

a virtual 3D world full of enemy helicopters and jet bombers

coming at you from all angles in 32 increasingly difficult levels,

numbers and tactical formations.


3. TagDis

No doubt it is also one of the best iPhone augmented reality

game. It is the practical graffiti game you play in the real world.

You cam create your own street art, putting it in the virtual world

and against other artists to become king of the streets.


4. AR Girl

It is also a cool iPhone augmented reality game. It is the best

way to entertain your friends and listen to your favorite songs with

AR girls section 13 dance-types on your desk or even your hand.

You need to retreat or simply print the AR markers. Select songs

from your iPhone library and play AR dancing girls.


5. SpecTrek

It is also a great invention for iPhone users. If you do not like Ghost

Bastards SpecTrek so you can try an AR ghost hunting game

in which your world is an invasion of ghosts. It is your responsibility

to track these key people and catch it before they do harm.

The basic gameplay is simple: Hold the phone flat screen on the map.

Use the map to look for ghosts and navigate the area to approach them.

Keep your cell phone to open the camera.


More iPhone augmented reality games

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3D hologram screen of Seattle

Creativity | 2010. 12. 11. 01:19 | Posted by 스마트 안전보건

A few days ago, I had a presentation about Augmented Reality in Education.

And I today found a very interesting 3D hologram screen video from YouTube.


On a PDP like screen, I can see the sight of Seattle in 3D. There may be a

critical point where Augmented Reality meets hologram to boost 3D visualization

in the future. Have a look at the stunning video from




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Augmented Reality Games

Creativity | 2010. 11. 21. 08:01 | Posted by 스마트 안전보건

These AR games are for smart phone users. I found this site

while I browsing Internet for my research paper this year.


Best Selling Augmented Reality Games of 2009


2009 was the year AR games broke from the lab into the hands of consumers – and this post celebrates that achievement.


By Platform

Augmented Reality games have been developed for a multitude of platforms such as PC/Mac, Nokia phones, Windows Mobile phones, Android phones, PDAs with cameras, Nintendo DSi, and the Gizmondo.

By Genre


Another popular approach to group games is by genre. When it comes to AR games genres, there’s a bit more variety than platforms: this year we have seen mostly shooters, but also horror games, a treasure hunt, and even one driving game.


By Commercial Success

I would have loved to provide you with a sorted list of games by revenue. Unfortunately, this information is not yet public. My guesstimate is that the most commercially succesful AR game of 2009 was in fact released for the PSP – not the iPhone.

By Game Mechanic

The term “Game mechanics” is defined by game design scholars as “a construct of rules intended to produce an enjoyable game“.

360 Shooters

The top game mechanic of AR games on the iphone uses the compass and accelerometer (3GS only) to compute your orientation and overlay graphics on the iPhone screen as if the action is happening all around you in 360 degrees.
2) Arcade Reality
3) Mosquitoes
4) – ARGH – AR Ghost Hunter
5) Fire Fighter 360
7) Pandemica

See more at







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Experience of AR (Augmented Reality)

Creativity | 2010. 11. 18. 05:19 | Posted by 스마트 안전보건

This web site and demo tool will let you experience AR (Augmented Reality)

in the real world. I found this site while I am researching data for my research

paper this semester. Once you have that experience, you will say "Wow!"


iNet - International Networking for Educational Transformation
Specialist Schools and Academies Trust
Introducing learnAR, a new learning tool that brings investigative interactive and independent learning to life!
Biology: Organs

Augmented reality (AR)combines the real world with virtual content using a
simple camera such as a digital, video or web camera. To find out more visit


This demonstration of Augmented Reality shows the major organs of the body.

What you’ll need to see learnAR:
---------------- />
Flash Player 10

Flash player 10

Correct printed markers

Correct printed markers

A good quality webcam

A good quality webcam

A fast machine

A reasonably fast machine
(2.4 Ghz, DuoCore, 4GB RAM)



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