Presentation of a concept car with Augmented Reality

Creativity | 2011. 5. 14. 02:03 | Posted by 스마트 안전보건

A German Partner Kreativagentur Thomas did  something smart, successful (host and guests were overwhelmingly inspired and happy) and maybe comparable to an event previosuly described. And I also repeat myself: get in touch and let them touch…  So, the acengcy invited their existing and potential partners and customers to experience new technologies live and direct, which are influencing the communication process of manufacturers and brands these days. After a day full of speeches and demos dealing with social media, print to web and of course augmented reality the absolute highlight was the concept car presentation for Molitor Racing Systems GmbH, competitors in the Porsche Mobile1 Supercup and the Porsche Carrera-Cup.

Kreativagentur Thomas designed the complete vehicle beginning with the first drafts and 3D renders to the finished model. At the same time, they prepared the data for several kiosk applications and an iPhone and Android app based on metaio’s Unifeye platform. At the launch event, the interactive prototype concept car was presented on touch screens via Augmented Reality. Attendees of the event could then also configure and adjust the car’s paint scheme and appearance. Please find the application and the handsome metaio racing team below:


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