Apple is the world's most valuable brand

Creativity | 2011. 5. 9. 21:40 | Posted by 스마트 안전보건

Apple is the world’s most valuable brand in the post-recession world, says the latest 2011 Top 100 ranking of global brands by BrandZ, a Millward Brown subsidiary of advertising company WPP. The iPhone maker, which last year ranked third, knocked Google, the world’s most valuable brand in 2010. Apple emerged ahead other top brands from a variety of industries such as computers, automotive, telcos, banks and clothing, to name a few. The organization estimated Apple’s brand value at north of $153 billion, which shouldn’t be confused with Apple’s market capitalization that currently stands at cool $324 billion. Google’s brand value dropped two percent to an estimated $111.5 billion, enough to rank second.
Apple earned an 84 percent increase in brand value with successful iterations of existing products like the iPhone, creation of the tablet category with iPad, and anticipation of a broadened strategy making the brand a trifecta of cloud computing, software, and innovative, well-designed devices.
The BrandZ rankings were first published five years. Apple’s brand value in the BrandZ rankings increased 859 percent from just $16 billion in 2006, thanks to the successful business with iOS devices that helped Apple become the world’s most profitable handset maker and the biggest mobile devices company by revenue. Facebook ($19.1 billion), Amazon ($37.6 billion) and the Chinese search engine Baidu ($22.6 billion) also stand out as year-over-year performers. It’s interesting that Amazon is now the leading retal brand, having beaten Walmart with a 37 percent rise in brand value.  Dell fell off the list this year and Nokia lost 28 percent of its brand value, ending at the #81 slot with an estimated brand value of $10.7 billion. Car maker Toyota rebounded to the #1 rank in cars. Total value of the hundred brands on the BrandZ Top 100 list is an estimated $2.4 trillion.

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