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  1. 2011.03.25 Augmented Reality in product marketing
 

Augmented Reality in product marketing

Creativity | 2011.03.25 21:51 | Posted by 스마트 안전보건

Augmented Reality is just around us. It is now used for business marketing by companies. Axe, launched a new product recently, are promoting it by using Augmented Reality.

스크린샷_2011-03-25_오전_6.36.29.png  

Have a look. This is how it works.

To give some power to his last campaign called Provocation, brand Axe, or rather its counterpart across the Channel Lynx has created a digital device in London's Victoria Station. The idea simply resumed advertising east to land virtually angels alongside boys provocative or not.스크린샷_2011-03-25_오전_6.36.44.png
Ground is placed a sticker asking that Axe falls on to look up. Looking up, he discovers a giant screen projecting his image. Seconds later came the angels of heaven land (actually increased) at his side.

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The idea is very simple, does little more than something that the advertisement (apart from the fact of living in a virtual scene) but happens to be technically very efficient.
Augmented reality where you have to leave his cell phone, download an application, place the phone on a marker to see a virtual content onto a screen of 3.5 inches.

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